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President Obama and Jimmy Fallon won our hearts when they slow-jammed the news, but this local Atlanta news team sneaking Biggie Smalls lyrics into the traffic report last week is giving the former commander-in-chief and late night host a run for their money.
Fred Blankenship and Mark Arum of WSB-TV decided to mark the 20th anniversary of the Notorious B. G.‘s murder on Thursday by slipping as many Biggie lyrics into the news as they could. Blankenship starts off by introducing himself and then tossing it over to Arum with, “and if you don’t know, know you know [about those traffic delays].” Arum, standing in front of a standard traffic map, doesn’t miss a beat and responds with, “I know you thought birthdays were the worst days / but Thursdays might be the days for Forsyth County” referencing all of the “B-I-G-G-I-E” delays on the morning commute.
With their Prodigy tribute being added to their tributes to ' Pac, Biggie, and Phife, I have to wonder what their green room is like?
"Phife and Tribe were the soundtrack of my youth," Arum told Buzz Feed of his inspired tribute.
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Less than a week ago, the squad over at WSB-TV in Atlanta paid tribute to 2Pac on his birthday by lacing their news coverage with ' Pac lyrics.
Most of the references came from Biggie’s most popular song, “Juicy,” but “Hypnotize” got a nod from broadcasters, too (Ashley, Ashley, Ashley, can’t you see / these downtown delays keep hypnotizin’ me).
These two sound more like your dorky dad trying to make a joke rather than a hip-hop legend, but if they can crack jokes that early in the morning, more power to them.
WSB AM is the sister station to WSBB-FM 95.5, WSB-FM (B98.5FM), WALR-FM (Kiss 104.1), WSRV FM, (97-1 the River) and WSB-TV 2, all owned by Cox, which also owns the Atlanta Journal-Constitution newspaper.
Although WSB is licensed to use the technology, it is not currently broadcasting in HD Radio.